The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
John Nadeau, Norm O'Reilly, Erdinc Cakmak, Louise Heslop, Sonja Verwey
| Year of publication: |
November 2016
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|---|---|
| Authors: | Nadeau, John ; O'Reilly, Norm ; Cakmak, Erdinc ; Heslop, Louise A. ; Verwey, Sonja |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 30.2016, 6, p. 656-671
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| Subject: | destination image | place | sport | FIFA World Cup | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | Fußball | Football | Großveranstaltung | Big event | Destinationsmanagement | Destination management | Wirkungsanalyse | Impact assessment | Urlaubsverhalten | Holiday behaviour | Sportmarketing | Sports marketing | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2016-0048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645892