The Case for Using Live Cases: Shifting the Paradigm in Marketing Education
Year of publication: |
2000
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Authors: | Kennedy, Ellen J. ; Lawton, Leigh ; Walker, Erika |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 22.2000, 3, p. 145-151
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