The case for variable pricing of IDM
Year of publication: |
2012
|
---|---|
Authors: | Bansal, Ankit ; Manohar, Desai Mayura ; Shantani, S. |
Published in: |
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues. - Hershey, Pa. : Information Science Reference, ISBN 978-1-61350-147-4. - 2012, p. 25-31
|
Subject: | Preismanagement | Pricing strategy | Interaktive Medien | Interactive media | Digitale Medien | Digital media | Electronic Commerce | E-commerce |
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