The case of the “This Is Not A Game” campaign in Zambia : An analysis of the messaging strategies used to deter illegal bushmeat consumption
| Year of publication: |
2020
|
|---|---|
| Authors: | Graham, Johnny ; Ferguson, Yuvay M. |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2020, 12 (17.12.), p. 1696-1702
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21417 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012407463