The causal effect of corporate social responsibility and corporate reputation on brand equity : a fuzzy-set qualitative comparative analysis
Year of publication: |
2021
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Authors: | Wang, Hanmin ; Yu, Tiffany Hui-Kuang ; Hsiao, Chih-Yi |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 5, p. 630-641
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Subject: | Brand equity | corporate reputation | corporate social responsibility | fuzzy set qualitative comparative analysis | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Markenimage | Brand image | Fuzzy-Set-Theorie | Fuzzy sets | Qualitative Methode | Qualitative method |
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