The CEO of Levi Strauss on leading an iconic brand back to growth
by Chip Bergh
| Year of publication: |
July-August 2018
|
|---|---|
| Authors: | Bergh, Chip |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 96.2018, 4, p. 33-39
|
| Subject: | Levi Strauss & Co. | Bekleidungsindustrie | Clothing industry | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011971311