The challenge of autonomy and dependence in franchised channels of distribution

The challenge of autonomy and dependence in franchised channels of distribution

Dant, Rajiv P., (1999)

The Challenge of Autonomy and Dependence in Franchised Channels of Distribution - An enduring challenge for franchise management involves the reconciliation of franchisor's desire for standardization, consistency, and control for the preservation of its goodwill and brand-equity, and franchisee's quest for autonomy; especially, since franchises are frequently sold on the platform of be your own ...

Dant, Rajiv P., (1999)

Competition Policy and Antitrust Law : Implications of Developments in Supply Chain Management

Gundlach, Gregory T., (2019)