The Challenge of Being a Challenger : Social Dominance Orientation Shapes the Impact of “Challenger vs. Leader” Comparisons
| Year of publication: |
2020
|
|---|---|
| Authors: | Li, Xingbo ; Barone, Michael J. ; Jain, Shailendra P. ; Kwon, Mina |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 31.2020, 1 (11.08.), p. 55-71
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1180 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012273497