Location, location, location : when and how low price locations improve consumer price perceptions
Michael J. Barone, Keith S. Coulter, Katina Kulow, Xingbo (Bo) Li
| Year of publication: |
2022
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|---|---|
| Authors: | Barone, Michael J. ; Coulter, Keith S. ; Kulow, Katina ; Li, Xingbo |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 6, p. 1190-1203
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| Subject: | metaphor activation | metaphor mapping | need for structure | power | price location | price perception | pricing | Konsumentenverhalten | Consumer behaviour | Preis | Price | Theorie | Theory | Betriebliche Standortwahl | Firm location choice | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21652 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013280076