How internal reference prices determine when a price's location will influence consumer judgments
Katina Kulow, Keith S. Coulter, Michael J. Barone, Xingbo (Bo) Li
| Year of publication: |
2022
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|---|---|
| Authors: | Kulow, Katina ; Coulter, Keith S. ; Barone, Michael J. ; Li, Xingbo |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 4, p. 563-575
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| Subject: | Category pricing | Internal reference prices | Metaphors | Price location | Pricing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preis | Price | Preisregulierung | Price regulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-021-09597-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013454634