The Changing Face of Advertising Research in the Information Age: An ARF Copy Research Council Survey
Year of publication: |
1996
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Authors: | Cook, William A. ; Dunn, Theodore F. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 36.1996, 1, p. 55
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