The changing orientation of marketing : an emerging post-modern perspective
Ofer Dekel, Christopher Prince and Graham Beaver
| Year of publication: |
2007
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|---|---|
| Authors: | Dekel, Ofer ; Prince, Christopher ; Beaver, Graham |
| Published in: |
Strategic change : SC ; briefings in entrepreneurial finance. - Chichester : Wiley, ISSN 1086-1718, ZDB-ID 1313555-7. - Vol. 16.2007, 6, p. 245-255
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| Subject: | Marketing | Sozialer Wandel | Social change | Strategisches Management | Strategic management | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003575083