The Characteristics of Transformative Consumer Research and How it Can Contribute to and Enhance Consumer Psychology
| Year of publication: |
2020
|
|---|---|
| Authors: | Davis, Brennan ; Pechmann, Cornelia |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 30.2020, 2 (16.04.), p. 365-367
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1139 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012189354