The chatbot revolution : companies and consumers in a new digital age
Ahmed Shaalan, Marwa E. Tourky and Khaled Ibrahim
| Year of publication: |
2022
|
|---|---|
| Authors: | Shaalan, Ahmed ; Tourky, Marwa E. ; Ibrahim, Khaled |
| Published in: |
The SAGE handbook of digital marketing. - Los Angeles : SAGE reference, ISBN 978-1-5297-4379-1. - 2022, p. 369-392
|
| Subject: | Digitalisierung | Digitization | Computerunterstützte Kommunikation | Computer mediated communication |