The Choice of Color, Topic and Toys: An Empirical Study of Gender Roles
Year of publication: |
2017
|
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Authors: | Litfin, Thorsten ; Teckert, Özlem ; Lamberz, Julia |
Publisher: |
Zagreb : IRENET - Society for Advancing Innovation and Research in Economy |
Subject: | target group marketing | product gendering | toys choice | eye-tracking technology |
Type of publication: | Book / Working Paper |
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Type of publication (narrower categories): | Conference Paper |
Language: | English |
Other identifiers: | hdl:10419/183761 [Handle] RePEc:zbw:entr17:183761 [RePEc] |
Classification: | M14 - Corporate Culture; Social Responsibility ; M31 - Marketing ; M37 - Advertising |
Source: |
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