The choice of contract duration in franchising networks : a transaction cost and resource-based view
Year of publication: |
November 2018
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Authors: | Gorovaia, Nina ; Windsperger, Josef |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 75.2018, p. 125-133
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Subject: | Franchise contract duration | Transaction cost theory | Resource-based view | Safeguarding function | Knowledge leverage function | Franchising | Ressourcenorientierter Ansatz | Transaktionskosten | Transaction costs | Theorie | Theory | Dauer | Duration |
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