Extent: | XVI, 318 S. : graph. Darst. 210 mm x 148 mm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | English |
Thesis: | Zugl.: Köln, Univ., Diss., 2006 |
ISBN: | 978-3-937404-27-1 ; 3-937404-27-9 |
Classification: | Unternehmensführung ; Marketing |
Source: |
Persistent link: https://www.econbiz.de/10004284784