The coherence and congruence of convergence in consumer electronics
Muhammad Zakky Azhari and Adi Zakaria Afiff
| Year of publication: |
2015
|
|---|---|
| Authors: | Azhari, Muhammad Zakky ; Afiff, Adi Zakaria |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 4, p. 377-385
|
| Subject: | New product development | Consumption goals | Converged products | Goal coherence | Goal congruence | Produktentwicklung | Konsumentenverhalten | Consumer behaviour | Wirtschaftliche Konvergenz | Economic convergence | Betriebswirtschaftliches Ziel | Corporate objective |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011407196