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Marketing : Principles and methods
Phillips, Charles F., (1964)
Distribution research
Cannon, Thomas, (1973)
Acceptance of new food products by supermarkets
Borden jr., Neil Hopper, (1968)
New product sales forecasting without past sales data
Geurts, Michael D., (1980)
A Bayesian approach to forecasting the effects of atypical situations
Reinmuth, James E., (1972)
A multideterministic approach to forecasting
Reinmuth, James E., (1979)