The color of togetherness : a theoretical contribution to the research on color effects
Heribert Gierl
| Year of publication: |
2024
|
|---|---|
| Authors: | Gierl, Heribert |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 46.2024, 2, p. 32-60
|
| Subject: | Advertising | Approach-and avoidance orientation | colors | Hierarchical-network model | Schema incongruity | Social warmth | Togetherness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014632898