The company Nike Inc. : best practice strategies and problems in marketing ; a case study
Year of publication: |
2015
|
---|---|
Authors: | Molitor, M. |
Published in: |
VW, Google, H&M, Wal-Mart, IKEA, Inditex, Nike, Red Bull. - München : AVM press, ISBN 3-86924-968-4. - 2015, p. 157-184
|
Subject: | Nike <Firma> | Sportartikelbranche | Sporting goods industry | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Wettbewerbsanalyse | Competitive analysis | Unternehmensgeschichte | Business history | USA | United States |
-
(2004)
-
Activism, risk, and communicational politics : Nike and the sweatshop problem
Knight, Graham, (2009)
-
Activism, risk, and communicational politics : Nike and the sweatshop problem
Knight, Graham, (2007)
- More ...
-
Ecological economics and sustainable governance of the oceans
Costanza, R., (1999)
-
Molitor, M., (1999)
-
Molitor, M., (2002)
- More ...