The comparative performance of online referral channels in e-commerce
Wenjing Duan and Jie Zhang
| Year of publication: |
2021
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|---|---|
| Authors: | Duan, Wenjing ; Zhang, Jie Jennifer |
| Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 38.2021, 3, p. 828-854
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| Subject: | clickstream data | digital advertising | e-commerce | marketing attribution | online referral channels | social media | vector autoregressive model | Electronic Commerce | E-commerce | Social Web | Social web | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2021.1962598 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012804178