The competitive impact of targeted television advertisements using DVR technology
Bikram P. Ghosh; Michael R. Galbreth, and Guangzhi Shang
| Year of publication: |
2013
|
|---|---|
| Authors: | Ghosh, Bikram P. ; Galbreth, Michael R. ; Shang, Guangzhi |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 44.2013, 5, p. 951-971
|
| Subject: | Ad Skipping Behavior | Digital Video Recorder | Product Competition | Targeted Advertisements | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Mediennutzung | Media usage | Fernsehen | Television | Wettbewerb | Competition | Zielgruppe | Target group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010221595