The complementary effect of quality management and proactive market orientation on radical product innovation under environmental uncertainty
Younès El Manzani, Jean-Jack Cegarra
| Year of publication: |
2023
|
|---|---|
| Authors: | El Manzani, Younès ; Cegarra, Jean-Jack |
| Published in: |
International journal of technology management : IJTM. - Geneva : Inderscience Enterprises Ltd, ISSN 1741-5276, ZDB-ID 2048159-7. - Vol. 93.2023, 1/2, p. 1-35
|
| Subject: | complementarity | environmental uncertainty | Morocco | PLS-SEM | PMO | proactive market orientation | quality management (ISO 9001) | radical product innovation | RPI | TQM | Qualitätsmanagement | Quality management | Innovation | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Marokko | Unternehmenserfolg | Firm performance | Industrie | Manufacturing industries | Produktqualität | Product quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTM.2023.132598 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014366910