The concept of perceived value : a systematic review of the research
Raquel Sánchez-Fernández and M. Ángeles Iniesta-Bonillo
Year of publication: |
2007
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Authors: | Sánchez-Fernández, Raquel ; Iniesta-Bonillo, M. Ángeles |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 7.2007, 4, p. 427-451
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