The conceptualization of enablers and constraints of in-store buying as part of the affordances flow funnel process through scan and go apps
Muhammad Naeem, Wilson Ozuem, Kerry Howell, Silvia Ranfagni
| Year of publication: |
2024
|
|---|---|
| Authors: | Naeem, Muhammad ; Ozuem, Wilson ; Howell, Kerry ; Ranfagni, Silvia |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 5, p. 1060-1081
|
| Subject: | affordances | constraints | enablers | flow experience | retail | scan and go | shoppers | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21968 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014530947