The conceptualization of nonprofit marketing orientation : a critical reflection and contributions toward closing the practice-theory gap
Walter Wymer; Silke Boenigk and Mareike Möhlmann
| Year of publication: |
2015
|
|---|---|
| Authors: | Wymer, Walter ; Boenigk, Silke ; Möhlmann, Mareike |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 27.2015, 2, p. 117-134
|
| Subject: | nonprofit marketing | marketing orientation | brand strength | nonprofit brand orientation | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Nonprofit-Organisation | Nonprofit organization | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011296041