The confidence factor in pricing: driving firm performance
Year of publication: |
2013
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Authors: | Liozu, Stephan M. ; Hinterhuber, Andreas |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 6051315. - Vol. 34.2013, 4 (12.7.), p. 11-21
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