The congruence effect between product emotional appeal and country-based emotion : the moderating role of country-of-origin
Year of publication: |
2020
|
---|---|
Authors: | Septianto, Felix ; Chiew, Tung Moi ; Thai, Nguyen T. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-9
|
Subject: | Emotion | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin |
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