The Consumer Resource Exchange Model: An empirical investigation of construct and predictive validity
| Year of publication: |
1998
|
|---|---|
| Authors: | Bristow, Dennis N. ; Mowen, John C. |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 16.1998, 6-7, p. 375-386
|