The Consumer Rules? An Examination of the Rhetoric and "Reality" of Marketing in Financial Services
Year of publication: |
1994
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Authors: | Knights, David ; Sturdy, Andrew ; Morgan, Glenn |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 28.1994, 3, p. 42-54
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