The consumer trail: Applying best-worst scaling to classical wine attributes
Year of publication: |
2016
|
---|---|
Authors: | Nunes, Fernando ; Madureira, Teresa ; Oliveira, José Vidal ; Madureira, Helena |
Published in: |
Wine Economics and Policy. - Amsterdam : Elsevier, ISSN 2212-9774. - Vol. 5.2016, 2, p. 78-86
|
Publisher: |
Amsterdam : Elsevier |
Subject: | Best-worst scaling | Consumer choice | Off-premise setting | Wine attributes | Wine consumer |
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