The contribution of partnership and branding to destination management in a globalized context : the case of the UNWTO Silk Road Programme
Marios Sotiriadis, Shiwei Shen
| Year of publication: |
2017
|
|---|---|
| Authors: | Sotiriadis, Marios ; Shen, Shiwei |
| Published in: |
Journal of Tourism, Heritage & Services Marketing : JTHSM. - Thessaloniki : [Verlag nicht ermittelbar], ISSN 2529-1947, ZDB-ID 2889493-5. - Vol. 3.2017, 2, p. 8-16
|
| Subject: | Destination management | partnership | tourism experiences | branding | Silk Road | Markenführung | Brand management | Destinationsmanagement | Tourismusmarketing | Tourism marketing | China | Tourismus | Tourism | Internationale Wirtschaftsbeziehungen | International economic relations | Welt | World | Europa | Europe | Tourismuswirtschaft | Tourism industry | Seide | Silk |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5281/zenodo.1209121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011892705