The corporate communications scorecard : a framework for managing and evaluating communication strategies
Ansgar Zerfass
| Year of publication: |
2008
|
|---|---|
| Authors: | Zerfaß, Ansgar |
| Published in: |
Public relations metrics : research and evaluation. - New York [u.a.] : Routledge, ISBN 0-8058-6273-0. - 2008, p. 139-153
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Balanced Scorecard | Balanced scorecard |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003753838