The Corporation - McDONALD'S HAMBURGER HELL - It aims to save itself by going back to basics. But the chain's problems go way beyond just cooking a tastier burger
| Year of publication: |
2003
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| Published in: |
Business week / European edition : BW. - New York, NY : McGraw-Hill, ISSN 0007-7135, ZDB-ID 2402762. - 2003 (03.03.), p. 60-63
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