The critical imagination : emancipatory interests in consumer research
Year of publication: |
2008
|
---|---|
Authors: | Murray, Jeff B. ; Ozanne, Julie L. |
Published in: |
The development of marketing theory and its philosophical underpinnings. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 296-322
|
Subject: | Marketingtheorie | Marketing theory | Marktforschung | Market research | Gleichberechtigung | Gender equality | Erkenntnistheorie | Epistemology |
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