The cross attributes flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Qiang Liu; Thomas J. Steenburgh; Sachin Gupta
| Year of publication: |
2015
|
|---|---|
| Authors: | Liu, Qiang ; Steenburgh, Thomas J. ; Gupta, Sachin |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 1, p. 144-159
|
| Subject: | brand switching | choice models | econometrics | logit | marketing mix effects | category expansion | invariant proportion of substitution | Marketingmanagement | Marketing management | Logit-Modell | Logit model | Diskrete Entscheidung | Discrete choice | Konsumentenverhalten | Consumer behaviour | Arzneimittel | Pharmaceuticals | Markenartikel | Brand | Theorie | Theory | Ärzte | Physicians |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010497611