The cross-cultural appropriateness of survey-based value(s) research : a review of methodological issues and suggestion of alternative methodology
Leah Watkins
| Year of publication: |
2010
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|---|---|
| Authors: | Watkins, Leah |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 27.2010, 6, p. 694-716
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| Subject: | Wissenschaftliche Methode | Scientific method | Kulturelle Identität | Cultural identity | Soziale Werte | Social values | Qualitative Methode | Qualitative method | Befragung | Interview | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008778769