The Cross-Functional Coordination between Operations, Marketing, Purchasing and Engineering and the Impact on Performance

This paper is a study of the coordination capability between operations and other functional areas within the firm. The paper examines a number of relationships with respect to cross-functional coordination and performance. Using a random sample of 231 firms, five hypotheses are tested. Structural equation modelling is used to test the relationships depicted in the research model. The results indicate that firms can benefit from the cross-functional coordination between operations, marketing, engineering and purchasing

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Year of publication:	2008
Authors:	Carr, Amelia ; Muthusamy, Senthil Kumar
Publisher:	[S.l.] : SSRN
Subject:	Koordination \| Coordination \| Unternehmenserfolg \| Firm performance \| Ressourcenorientierter Ansatz \| Resource-based view