The Cross-Functional Imperative: The Case of Marketing and Purchasing
| Year of publication: |
1994
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|---|---|
| Authors: | Williams, Alvin J. ; Giunipero, Larry C. ; Henthorne, Tony L. |
| Published in: |
International journal of purchasing and materials management. - Tempe, Ariz., ISSN 0094-8594, ZDB-ID 10708972. - Vol. 30.1994, 3, p. 28-33
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