The crossmodal effect of attention on preferences : facilitation versus impairment
Hao Shen; Jaideep Sengupta
| Year of publication: |
2014
|
|---|---|
| Authors: | Shen, Hao ; Sengupta, Jaideep |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 5, p. 885-903
|
| Subject: | Wahrnehmung | Perception | Konsumentenpräferenzen | Consumer preferences | Experiment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010253789