The curvilinear role of trust in marketing systems : analysis of a moderated-mediation model with hierarchical linear modeling

Kerry T. Manis, Seth Cockrell and Wesley Friske

Year of publication:	2024
Authors:	Manis, Kerry T. ; Cockrell, Seth ; Friske, Wesley
Subject:	marketing systems \| macromarketing \| macromarketing systems \| trust \| political ideology \| hierarchical linear modeling \| competition \| Vertrauen \| Confidence \| Marketing \| Marketingtheorie \| Marketing theory

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