The customer-based corporate reputation scale: Replication and short form
| Year of publication: |
2009
|
|---|---|
| Authors: | Walsh, Gianfranco ; Beatty, Sharon E. ; Shiu, Edward M.K. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 62.2009, 10, p. 924-931
|