The customer journey when purchasing a new mobile phone : testing a dual mediation model
Jengchung Victor Chen, Phyo Linn Nicholas Kyaw and William H. Ross
| Year of publication: |
2008
|
|---|---|
| Authors: | Chen, Jengchung Victor ; Kyaw, Phyo Linn Nicholas ; Ross, William H. |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1463-5178, ZDB-ID 21900085. - Vol. 10.2008/09, 2, p. 116-132
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009869284