The customer loyalty solution : what works (and what doesn't) in customer loyalty programs
Arthur Middleton Hughes
| Year of publication: |
2003
|
|---|---|
| Authors: | Hughes, Arthur M. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 364 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-136366-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004778983