The dark side of channel rewards for observer distributors : a social comparison perspective
Fue Zeng, Ying Huang, Zhenxin Xiao, Cheng Lu Wang, Maggie Chuoyan Dong
| Year of publication: |
2021
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|---|---|
| Authors: | Zeng, Fue ; Huang, Ying ; Xiao, Zhenxin ; Wang, Cheng Lu ; Dong, Maggie Chuoyan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 441-452
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| Subject: | B2B relationship | Channel reward | Competition intensity | Opportunism | Social comparison theory | B-to-B-Marketing | Business-to-business marketing | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.04.046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581684