The design of consumer research panels : conception and administration of the Berkeley food panel
[by] Louis P. Bucklin and James M. Carman
| Year of publication: |
[1967]
|
|---|---|
| Authors: | Bucklin, Louis P. |
| Other Persons: | Carman, James M. (contributor) |
| Institutions: | University of California, Berkeley / Graduate School of Business Administration (contributor) |
| Publisher: |
[Berkeley] : Institute of Business and Economic Research |
| Subject: | Marktpsychologie | Marktforschung | Nahrungsmittelmarkt | Konsumentenverhalten | Consumer behaviour | Panel | Panel study | Market research |
| Extent: | x, 195 p illus., forms, maps 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Publications of the Institute of Business and Economic Research, University of California At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley Bibliography: p. 187-195 S. 107-122: Consumer diary |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000328378