The design paradox : the contribution of in-house and external design activities on product market performance
Year of publication: |
2009
|
---|---|
Authors: | Czarnitzki, Dirk ; Thorwarth, Susanne |
Publisher: |
Leuven : Katholieke Univ. Leuven, Faculty of Business and Economics |
Subject: | Produktgestaltung | Product design | Make-or- Buy-Entscheidung | Make-or-buy decision | Industrieforschung | Industrial research | Innovation | Belgien | Belgium | Innovationsdiffusion | Innovation diffusion | Open Innovation | Open innovation | Absatz | Sales | Produktentwicklung | New product development |
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