The desired level of market orientation and business unit performance
Michael Song; Mark E. Parry
| Year of publication: |
2009
|
|---|---|
| Authors: | Song, Michael ; Parry, Mark E. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 2, p. 144-160
|
| Subject: | Strategisches Geschäftsfeld | Strategic business unit | Performance-Messung | Performance measurement | Marktstruktur | Market structure | Externer Effekt | Externalities | Marketingmanagement | Marketing management | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003851345