The desired level of market orientation and business unit performance
| Year of publication: |
2009
|
|---|---|
| Authors: | Song, Michael ; Parry, Mark E. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 37.2009, 2, p. 144-160
|